It all starts with what people type and search for on Google, Yahoo, and Bing. We perform extensive SEO audit and keyword research, then insert the proper keywords onto your website. We adjust and edit our client’s website content using specific keyword strategies, such as keyword density adjustment. Having these proper keywords and coding within your website increases search engine visibility and will generate an improved SERPs, resulting in more targeted traffic. Our Montreal West Island SEO strategies and techniques are always up to date with the latest search engine algorithms.
Next, we optimize your website. Your website’s structure has a huge impact your site’s SEO. This means having a good site map and ensuring each page contextually relates to one other. We structure your website so that it is easy to navigate throughout all content and pages. Focusing on website interface and designing engaging content, optimizes user experience and retention.
We then create content marketing campaigns on-site and off-site. This can be done by setting up a blog or PR articles related to your niche. There are certain guidelines we use in order to SEO your content to its full potential. Having updated and relevant content within your site will ensure that search engine web spiders will visit and index you regularly. It tells search engines that you’re important by providing your audience regular fresh new content. This will help you with your rankings. Furthermore, it is important to ensure duplicate content is not present. We update and manage your content regularly with unique content helping you define your brand.
Lastly we work on citations and link building, also known as inbound links and backlinks which are the incoming links from a website to your own. Having pertinent links to your website gives your site importance in search engines. Thus, your search engine rankings in results pages will increase. Quality links with high page rank overpower the quantity of links. Also, pertinent inbound links that are related to your niche can help with SEO. This is because they target the same audience. We build relevant and quality backlinks to search engine optimize your website.