Project YG Home Inspection Services
Lamsen Web Design + Internet Marketing provided services for YG Home Inspection Services in the following ways:
- Strategy
- Search Engine Optimization
- Pay Per Click Management
- Social Media Marketing
- Video Content Creation
- Email Marketing
Strategy
YG Home Inspection Services consulted us for Search Engine Optimization services, we gave them more than what they asked for. We branding their company with a slogan, “Montreal home inspections that you can trust and rely on”. We provided local and organic SEO, PPC, social media marketing, video marketing, email marketing, and analytics and change.
Search Engine Optimization
We heavily optimized their entire site for the keywords, “home inspection Montreal” and “home inspector Montreal”. As a result, they have first page rankings for both keywords on Google, Yahoo, and Bing. It took about 2 months for our on-page and off-page SEO methods to take effect.
Pay Per Click Management
Since their website’s SEO was applied, we decided to decrease their pay per click ads to help balance and lower their marketing and advertising budget. Several a/b split ads were tested and we found the most responsive ad groups to utilize for their advertising campaign.
Social Media Marketing
Their past Social Media Marketing was status quo, we revamped their design and social media campaign involving platforms such as Facebook and Twitter. We incorporated 1-2 blog posts per month, engaging their social media audience.
Video Content Creation
We wanted to help brand their company by providing professional videos to help their customers understand what they do. By creating a simple short 1 minute video, we explained who they are, what they do, and why their the leading service providers in their industry.
Email Marketing
Emailing hundreds of local homeowners in Montreal, we started an email marketing campaign to raise awareness of their services. As a result of their monthly email newsletters, 39% of recipients were reached and 6% converted on average.
Analytics & Change
Analyzing their traffic and behaviour, we saw a 346% growth in organic local traffic from our internet marketing and SEO strategies.
Visit their website: http://yginspection.com
